Unforgettable Experiences was launched in 2020 to provide creative, interactive and practical support to help older people with dementia, those with neurological conditions and their carers to access arts, culture and heritage based activities as an alternative model of care.

Formally known as Learning, Cognition and Wellbeing CIC, the social enterprise was originally established in 2017 by Richard McMann to support those on a medical journey to learn how to self-manage their conditions and help them with their rehabilitation.